ANIMATED LOGO

My personal logo design animated in After Effects. First I designed the 2D logo as a project in a graphic design class, then I decided to use After Effect and animate. 

Concept: My last name is Tribe, so I was playing off of the "Tribal" aspect with an abstract secondary read arrow head at the top. The arrowhead symbolizes targeted energy and focus. The hard angles and precise lines reflected in the 2D logo keep the logo simple. When it animates I tried to make it look like a kinetic sculpture.

March 2014